Aden + Anais
As a young woman growing up in Australia, aden + anais' founder, Raegan Moya-Jones was introduced
to the many traditional practices of motherhood. The most amazing to her was swaddling
babies in generously sized, gentle muslin sheets. It's true, even the fussiest
babies seemed to sleep more peacefully in muslin. On hot days and the cold
nights, muslin swaddles helped keep babies comfortable, and the
very act of swaddling seemed to build a bond between mothers and their babies.
When Raegan moved to the U.S. and started her own family, she couldn’t find any
swaddles like the ones she remembered from home. The only swaddles available were
too small, made from much-too-thick flannel or, simply, unattractive.
And so, Raegan created aden + anais. Within months of hitting the market, aden + anais swaddles
starting popping up in magazines, on blogs for new mothers, in virtually every celebrity gift registry,
and in stores around the country.
Today, aden + anais, has brought the legacy of muslin together with
fashion forward design to create a line of products that are as stylish as they
are useful; and as simple as they are beautiful. They believe in muslin--
the way it looks, the way it feels, the way it works-- to improve the lives of babies
and their mothers no matter who they are or where they live.
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