Bellissima by Moschitto Designs is a third generation, family owned and operated company which has the distinction of designing and manufacturing its own line of fashion jewelry and accessories here in the USA. Their founder, Augie Moschitto, entered the industry shortly after completing his service in World War II, when he apprenticed as a stone-setter and began setting stones for the large jewelry houses in New York City. This led to work in the optical industry, trimming eyeglasses, and he began to develop his engraving skills. It was here that he was introduced to the base material of the optical industry, Italian rhodoid plastic (acetate), which continues to be their base material today. Soon, Augie decided to strike out on his own, and he formed their parent company, Augie MoschittoTrim and Jewelry Corporation.

The designs are a group effort. Lisa, Augie's grand daughter pays close attention to color trends while always making sure the beauty of the Italian acetate is evident. Combining her inspiration through the moods of the colors she has chosen, and the latest trends of the season, she goes to Michael, Augie's son, with her ideas, and with this technical expertise, they create designs that are on trend, yet classic with a vintage twist. The resulting jewelry should be able to withstand years in a woman’s wardrobe without ever looking outdated!