One afternoon, Lauren was helping her sister feed her nephew Charlie. Charlie would not let her put his bib on him, no way - no how! She thought, what is the problem here? The bib is velcro, this shouldn't be hard!  She finally got it on him, fed him and when she took the bib off, she saw a patch of his little red hair stuck in the velcro. Ouch! Velcro hurts! She thought there has to be a better way... that day Magnificent Baby was born.

Magnificent Baby, based in New York City, was started by two Emory University college pals, Lauren & Lawrence. Lauren, a former commercial real estate analyst, is the right brain of the group while Lawrence, the ivy-league-trained attorney, is the left.  We hope you enjoy their products and see how easy changing time can be.

Seriously, why weren't these products around when our kids were babies??  Easy magnetic closures make changing in the middle of the night or anytime - a no-brainer.  No more fumbling with snaps or itchy velcro.  Not sure if you realized how much velcro sticks to in the dryer...EVERYTHING!  These magnets have been tested over and over again, and are safe in every way, and will be washed and dried with ease, wash after wash.

Their time saving Smart Close^tm magnetic fasteners and no "over the head" designs will have newborns dressed in a jiffy while significantly reducing their exposure to the chilly air.  Make sure to watch the video!

http://www.youtube.com/watch?v=9Bh5rWOMw3g