Lynette Damir, RN, CEO and Creative Director,
founded SwaddleDesigns in 2002 with her husband, Jeff.
The inspiration for SwaddleDesigns was sparked when Lynette visited families with new babies in their
homes and she noticed they struggled with swaddling for two reasons. First, the blanket they were using
was too small or too thick, and second, they could not remember how to make a good secure swaddle. The parents
consistently asked her to share the secret of the hospital nurses - how to swaddle.
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