Tai Rittichai's love for design and craft began in her childhood. Her
mother, who shared her artistic talent, was her first teacher and
inspired Tai to begin the discovery of her own individual style. Along
the way, she has learned different techniques from various sources while
developing her own craft. Her jewelry is delightfully intricate. She
uses various styles of braiding and hand knotting with metals, beads
and semi-precious gemstones. Her pieces are ethereal, romantic and just
beautiful. After choosing the best materials and colors, Tai goes to
great lengths to blend these with an array of ancient hand techniques.
The look is chic, sophisticated and at times a bit bohemian. She is
influenced by floral, natural or abstract motifs. Behind each collection
comes a story: an identity that is born from the love of creating
objects of desire for urban people.